International advertising campaign Germany, Austria, Switzerland
Simon Aboud directs futuristic antibiotics social awareness film through Havas Germany. The spot, filmed in various locations in London, uses bubbles as a metaphoric barrier to show the dangers of antibiotics overuse.
Aboud’s film has a dystopian feel which highlights the message with a simmering power. With his experience in features, the piece has a great scale and stunning level of cinematography as well as an underlying narrative that pieces together the puzzle of a world that is only too possible
http://www.annexfilms.co.uk/blog/simon-aboud-creates-antibiotics-awareness-film