International advertising campaign Germany, Austria, Switzerland
TX January 2019
“Simon Aboud directs futuristic antibiotics social awareness film through Havas Germany. The spot, filmed in various locations in London, uses bubbles as a metaphoric barrier to show the dangers of antibiotics overuse. Aboud’s film has a dystopian feel which highlights the message with a simmering power. With his experience in features, the piece has a great scale and stunning level of cinematography as well as an underlying narrative that pieces together the puzzle of a world that is only too possible”
Directed by Simon Aboud (Paul McCartney, This Beautiful Fantastic)
Produced by Hans Elias for Annex Films
Music performed,composed and produced by Nick Norton-Smith.